The Digital Evolution of Levi’s: Embracing Technology and Trends
The Beginnings of Levi’s The story of Levi’s began in 1853, when Bavarian immigrant Levi Strauss established the company in San Francisco, California. Initially, Strauss sold dry goods to miners during the Gold Rush. However, he soon recognized a growing demand for durable workwear. In 1873, Strauss teamed up with tailor Jacob Davis to create…